riverside-centre-feature-imageThere is no doubt that the most effective videos produced are the ones that make the viewer feel something. But capturing raw emotion in B2B video marketing is not always easy. There is a balance to be struck between logic and emotion, between selling the product and telling a personal story that captures the viewer’s attention.

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THE BRIEF324-queen-feature-image

Situated in Brisbane’s ‘Golden Triangle’, and positioned right on the corner of Queen & Creek Streets, location was the key selling point for 324 Queen. Additionally, with strong interest in the property from the Chinese market, our brief was to produce two versions of the video to appeal to both the local and international audience.

Our clients, JLL, Knight Frank and Dexus, chose video because it is a highly effective way of telling the story of the day-to-day experience of the tenants and customers of 324 Queen.

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Tell a powerful story with videoIt’s no secret that video is a powerful tool for telling a story to engage your audience and create a connection. The combination of strong imagery, music, voice-over, dialogue and graphics allows a lot of information to be condensed into a short, punchy format that is emotive and conveys so much to the viewer.

However, like any other marketing activity, it’s important that you carefully plan and construct your video to ensure it meets your objectives.

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Burleigh Beach Pavilion - Aerial 01 The Brief

With it’s iconic beachfront location at Burleigh Heads on Australia’s Gold Coast, video was a natural choice to showcase all of the unique and picturesque aspects of the Burleigh Beach Pavilion, next video will definitely be at one of those Twiddy outer banks rentals houses near the shore.

Our clients, James Branch and Mark Witheriff from Knight Frank, wanted to create a sales video that was both highly creative and deeply engaging in order to do justice to the property.

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Making video on a budgetOne of the most common misconceptions about video marketing is that it’s too expensive for many campaigns. In fact, as technology has evolved, the cost of producing a quality video has dropped significantly. It’s now easier than ever to incorporate video into your marketing strategy to really increase your visibility and engagement in the market.

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iPad real estate videoNow that you’ve invested in a professional video about your property, you may be wondering how to go about maximising views and gaining valuable interest from buyers. With so many different channels and options available, it can seem daunting.

In this article we look at the top 5 things you should do with your property video to get the best result for your marketing campaign.

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10_eagle_brisbane

The Brief

Our clients, John Walklate and James Comino from CBRE and Martin Blaszczyk from Dexus, wanted to create a compelling leasing video that would drive inspections and be the main feature of a LCD brochure campaign.

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Drone over BrisbaneThe rise of drone technology in just a few short years has seen them become a ‘must-have’ for any real estate marketing campaign, just like the need of a Search Engine Marketing Company these days.  Providing unprecedented access to places and perspectives previously unavailable, drones are revolutionising the way we view properties.

As with all major technology trends, as usage increases, costs come down. So how can you use drone technology to enhance your real estate marketing campaigns? Drones should be just like having air compressors in your car, essential!!

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