Apr
04

Campaign Watch: Burleigh Beach Pavilion

Burleigh Beach Pavilion - Aerial 01 The Brief

With it’s iconic beachfront location at Burleigh Heads on Australia’s Gold Coast, video was a natural choice to showcase all of the unique and picturesque aspects of the Burleigh Beach Pavilion.

Our clients, James Branch and Mark Witheriff from Knight Frank, wanted to create a sales video that was both highly creative and deeply engaging in order to do justice to the property.

The Challenge

While the uniqueness of the location and the property itself are well known to those familiar with the area, the team at Space Hero wanted to develop a very visual marketing tool to highlight these features to a wider audience.

Positioned in such a prominent oceanfront location, aerial drone was a natural choice to highlight the location, size and beauty of the oceanfront setting.

As a picture tells a thousand words, the decision was made to not include a voice- over in order to let the images really speak for themselves. By keeping the onscreen text to a minimum, we were able to make the sweeping shots the hero and set the mood with music.

The Result

In just 90 seconds we were able to convey with video what would take an hour to demonstrate in terms of the location, and the detail and quality of the property in a different format.

The video was used in an email out to the agent’s database, as well as online and in face-to-face presentations with prospects.

Overall, the video has generated a large number of enquiries and laid the foundation for the sale of the property. Since the launch of the campaign, the video has been viewed more than 450 times.

James Branch from Knight Frank said, “The video generated a large number of enquiries and because of that we were able to get a result. We’ve had a lot of great feedback, not only the clients who were very pleased, but we had other people say that it really was a great way of showcasing the property.”

“It’s a great tool. We use it in all forms in terms of selling the asset, but we also use it in a way to help demonstrate that you can showcase properties, particularly ones that visually are so unique,” he said.

 

 
Nicole Miles on Linkedin
Nicole Miles
Senior Producer at Space Hero
Nicole has worked in the film industry for more than 11 years, and has more than 8 years experience as a producer. Having worked with brands including Suncorp, Hyundai, Nestle, UQ and Energex, Nicole is experienced at delivering projects on brief and on budget.

Over the last 3 years, Nicole has honed her skills in the real estate industry, successfully producing more than 500 videos for properties across Australia.